This week, like most of the class, I have been thinking about Wordmarks. What constitutes a good wordmark? I believe that whether simple, elegant, or witty...it has to have one thing, and that is effectiveness. Here is the Harry Potter wordmark, with the creepy typeface and the lightning bolt as the line in the "P". This design works perfectly for any of the Harry Potter products and makes me giddy thinking about what we can create in our careers.