What is it about these logos/wordmarks that make it recognizable to us? Is it the design itself or the millions of dollars spent marketing and ingraining the image into our minds? I can just imagine a designer putting in hundreds of hours, going through critique after critique and thinking of every psychological thought behind the design. Some of these designs are simply designed, whereas others have been meticulously illustrated/designed. Sometimes even just a portion of the logo is used and we still can envision the company or brand.